The epic continuation of Diriliş Ertuğrul, Kuruluş Osman follows Osman Bey — son of Ertuğrul and destined founder of the Ottoman Empire — as he transforms a small Turkic tribe into a sovereign state. Battling the Byzantine Empire, Mongol forces and treachery from within, Osman must prove himself as both a warrior and a leader. A sweeping historical action drama built on faith, honour and the birth of one of history's greatest empires.

The story centers on Kemal and his family, whose lives change dramatically after a serious traffic accident involving their vehicle and a bus. After the crash, they become entangled in a series of increasingly strange and mysterious events. Much of the plot is being kept secret, but reports describe the show as a psychological thriller with survival and mystery elements

Inspired by Tomyris, the legendary 6th-century BCE Queen of the Massagetae, was deeply connected to the horse.