Set against the backdrop of forty years of reform in Huli, Beijing, the Chen, Lin, and Pan families experience profound transformations. From career achievements to personal struggles, each family member confronts love, loss, and the changing tides of life, shaping their destinies in unexpected ways.

A story that revolves around a small-town girl who overcomes societal prejudice and many roadblocks to become a supermodel. Zhang Mei Li is a fast food worker who finds herself becoming the subject of a bet between a big company called Fashion Group and its investors. She is recruited by chief editor Lin Da who vows to put her through rigorous training to turn her into a supermodel. Afraid to lose her, Mei Li's fiancee Da Bao who also works in the fast food industry, does everything in his power to hinder her success. Moreover, Mei Li encounters various prickly personalities, such as fashion editor Song Chu Chu and Zhuang Bei Di. Through it all, she meets Li Ze Yu from market research, who encourages and helps her unconditionally.