Braddock is a former flannel who spent his life trying to get on the Big Brother program. After several failed attempts, the dream becomes a thirst for revenge.

In 1988, brothers Flávio and Patrícia outline a plan to take Cassandra, the most popular girl in school, to bed. Thirty years later, separated by time, they still reside in the small town of Alvorada / RS, where their lives are interconnected by inhabitants of different social classes and obscure personalities.