The telenovela tells the story of Francisca Moura Imperial, a wealthy businesswoman, and her two sons: Jordão and Tiago, who show little interest in the family business. Jordão is the product of a whirlwind romance in Francisca's youth, while Tiago was born from her marriage to Roberto, a seductive man who moves in high society but is penniless. Francisca is preoccupied with her sons but cannot interfere in their lives as much as she would like. Eccentric and full of outlandish ideas, she decides to undergo plastic surgery, which makes her look 20 years younger, believing that this will bring her closer to Jordão and Tiago. Francisca's greatest concern is that at least one of her sons will marry and give her a grandchild, thus ensuring the continuation of the family name.

A film regarding the works, the studios and the performances of Abrahan Palatnik, Antonio Dias, Carlos Vergara, Glauco Rodrigues, Helio Oiticica, Ligia Pape, Lygia Clark, Pedro Escosteguy, Rubens Gerchman, Tomoshige Kusuno, Wesley Duke Lee, and the São Paulo 9th Bienal of Art.