Kapamilya, Deal or No Deal is the Philippine franchise of Deal or No Deal, premiered on June 5, 2006 on ABS-CBN.

Korona Residences is a boarding house full of desperate showbiz hopefuls. They all want to make it big in the entertainment world, with the help of a small – time talent agency. Louie, a frustrated actor turned talent manager, is bent on making Lab-Lab the one who will put his agency on the map. To his disappointment, Lab-Lab hates showbiz. This leaves all his talents struggling for attention and help with their dwindling carrers.

Reese is a con artist from Manila who dreams of living like royalty. An opportunity arrives in the form of Princess Ulap, a runaway princess from the mysterious kingdom of Oro, who looks exactly like her. Switching places in exchange for gold, Reese flies to Ulap's kingdom where she meets Caleb, a young and determined reporter who is doing a documentary on the island of Oro. The road to happily ever after becomes bumpy when the man in search for truth begins to fall in love with the fake princess.