Do we still sing the praises of folly like Erasmus, or is it trendy again to be smart? And if so, who is the smartest? Who can talk about the medals won at the Olympic Games in London, but at the same time knows who Captain Haddock is? Who knows whether Lacan was a hair growth product or a psychoanalyst and can also program their own digital television? Who has déjà vu when leafing through the Encyclopedia Britannica and when reading the interviews with the new Miss Waregem Koerse? Who, oh who, is the smartest person in Flanders, Belgium, Europe, and by extension, the world? That is determined by a fierce battle between three fellow human beings. Every day, someone is eliminated, someone who may not be the smartest, but who is perhaps cherished in their family circle because of their many other talents. The others advance and are joined by a new challenger every day.

Jan Decorte's second feature film is an adaptation of the play Hedda Gabler by Norwegian playwright Henrik Ibsen. Decorte moved the locus of action of Ibsen's realistic play from 1890 to 1950, twenty-eight years earlier than when the film was shot. The story begins when Hedda returns home from an overly long honeymoon with her newly wed but colourless husband Tesman. She is pregnant and will be courted by the writer Eljert Lövbor, an old lover who is about to break through with an exceptional novel of autobiographical quality [Avila].