When Istanbul playboy Ferit Korhan's exasperated grandfather arranges his marriage to a girl from Gaziantep, fate intervenes — Ferit falls for Seyran, the younger sister of his intended bride, upending both families.

When Ferit chooses to wed Seyran rather than Suna, the sisters lives changes forever. In a society full of secrets, lies, and betrayals, Seyran is the new bride, and Suna begins making plans for revenge to reclaim her stolen future.

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The paths of city businesswoman Haziran and Poyraz, a handsome and helpful young man, intersect on Swallow Island, and love arises from the disagreements of these two opposite characters.

Deprived of her mother's attention and love throughout her life, Seniha grows up with a deep sense of jealousy towards her older brother, Halit. For her beauty-obsessed mother, Seniha is the ugly duckling, completely unfit for her noble and wealthy family. Her older brother, Halit, is the opposite. He is her mother's pride in every sense. Halit attends the best schools and takes advantage of the family's resources. He becomes both the country's most successful lawyer and its most promiscuous bachelor. Seniha, however, sinks deeper and deeper into the depths of her sense of worthlessness. She never finished school, never married, and has practically become a servant in her own home. She has become, as her older brother calls her, "Miss Nobody.

The story of a Ayse, who due to slanderous accusations is forced to marry Kerem, a well-known rich and handsome playboy.

Emin Saruhanlı, an authoritarian father committed to family values, learns that he is the sole heir to a considerable fortune as a result of the loss of one of his close relatives. When the Saruhanlı family moves to Istanbul, leaving their modest life in town behind, Emin struggles to keep his family together.

Perihan, her daughter Berna, and their family live together comfortably. Ferda, Perihan's famous daughter, runs a beloved hair salon. Ferda blames her troubles on her mother's abandonment. Berna is married with three children. Ferda has an affair with Berna's husband, causing a tragic event. Duru, Perihan's granddaughter studying in the US, arrives for the funeral. Ferda surprises the family by calling Perihan "mother," revealing a secret. This leads to a war between mother and daughter, affecting their neighbors Ipek and Aras.

Feyza, Zuhal and Nehir surprise their husbands to celebrate the anniversary of their husband's hotel. However, this surprise has unexpected consequences. These women, who suddenly find themselves in the middle of various actions, will enter the world of men quite eventful.

A young actor's perfect life takes a madcap turn when she agrees to star in a commercial — and suddenly gets transported to her character's world.