The series follows the events of the four orphaned brothers of the Tamari family, who run a pastry shop and come across a competing pastry shop run by a successful internet celebrity named Toli Devash.

In the virtual age, that of the Internet and of social networks, everything is possible, mixing good with evil. Being able to manage the complexity of long-term relationships with the possibilities of the virtual world allows un-limited possibilities for couples who strive to maintain passion and perpetual-al fire. But in every world, even the virtual ones, rules must always be kept. Otherwise, your actions may come back and hit you like a boomerang. And when Boomerang hits you, it hurts, even if it's virtual. Attorney Shachar Tritop, name partner at a leading legal firm, decides to harness the power social networks and create a virtual lover for his wife Yael.