An ad executive and a fashion designer-blogger don't believe in love, so they place a bet to make the other fall head over heels - with unusual tactics.

Asli thinks marriage is a scam, and says so. But when her beau Kerem unexpectedly agrees, she goes to great lengths to manipulate him into proposing.

Zeynep finds herself at a crossroads between two men: Murat, who has loved her since she was a child, and Kenan, a wealthy heir. As the rivalry between them grows, Zeynep must choose between secure and passionate love.