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55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

This legendary event was meant to be “the French Woodstock.” Almost no one remembers it today, because nothing — absolutely nothing — went according to plan... But in 2020, this extraordinary story resurfaced with the discovery of 153 metal canisters hidden away in a cellar, containing an untold number of film reels. Unseen for decades, these reels preserve the memory of an incredible chapter in music history : three days of a music festival at the height of the summer of 1976. A 350-hectare open-air site at the Paul Ricard Circuit in Le Castellet. The American organizers behind the legendary Woodstock at the helm. Joe Cocker roaring on stage. An expected crowd of 100,000. A budget of $1 million. The Rolling Stones' mobile recording truck on site to capture the performances for a live album... And yet, in the end, it all collapsed into spectacular failure—against the backdrop of the Var region's criminal underworld.

In May 1974, Valéry Giscard d'Estaing became President of the Republic and wanted to bring about a new era of modernity. One of his first decisions was to break up the ORTF with the creation of three new television channels: TF1, Antenne 2 and FR3. Three new public channels but autonomous and competing. It is a race for the audience which is engaged then, and from now on the channels will make the war! This competition will give birth to a real golden age for television programs, with variety shows in the forefront. The stars of the song are going to invade the living rooms of the French for their biggest pleasure. This unedited documentary tells the story of the metamorphosis of this television of the early 1970s, between freedom of tone, scandals, political intrigues and programs that have become mythical.

Francis, the boss of a small plumbing supply company, is harassed by tax collectors, striking employees, and an impossible wife and daughter. His only joy is sharing lunch with his friend Gerard. Then a TV show called "where are you?" shows a woman from Gers who is searching for her husband who disappeared 28 years ago. The lost husband looks like an identical twin of Francis...