Ah Lun, who has a choice to make in the underworld, decides to be a god of love in Chinese mythology. As he advances with his tasks on Earth, his biggest challenge is to tie a red string with the woman he loves the most.

Ying Hong is a college student who likes martial arts. He always likes to publish his opinions on martial arts on the Internet and scold netizens. One time, Ying Hong and his roommate were attacked by gangsters while eating supper. Ying Hong made a single move to knock down each other by accident. The process was recorded and uploaded to the Internet by mobile phones. The video instantly became popular. Ying Hong also unexpectedly became the Internet celebrity 'Kung Fu Man'.

Jiu Bing has been stuck in the friend zone with Bo He since he was twelve. Even though he tries everything to win her heart, he fails in crossing the line. When working as a part-time pacer, Jiu Bing meets Xia Tian. They later become internet celebrities by accident.