It’s Christmas and the charming city of York, home to Jules, 16, and her dad, David, is decked out ready for the festive season. In many ways, David and Jules’ relationship is no different from that of most fathers and their sixteen-year-old daughters. He struggles to understand her, she refuses to communicate with him. He wants to be involved in her life, she wants her own space. In one important respect, however, David and Jules share a profound bond: the death of Jules’ mum, and David’s wife, in a car crash two years before. With both struggling to cope with everyday life in the shadow of their loss, Jules, inspired by happy memories of her mum, decides to take matters into her own hands.

Eight contestants compete in eight deadly, classic children's games. They seek fame beyond their wildest dreams, competing for the chance to take over the YouTube channel of the famous yet elusive masked content creator known only as "JaxPro".