A successful thirtysomething couple find themselves at a financial dead end; they are faced with an extreme lifestyle change to pay for their debts. The luxury lifestyle ends when they are forced to move into a rented apartment in the suburbs. But to their friends, they hold up a facade and explain it all with downshifting.

Stigu and Ella have a just-sex relationship. Stigu is secretly in love but settles for what he can get because Ella wants nothing more. Until they find themselves in a same work project: designing an advertisement for the Family Federation on sustainable relationships. It seems like mission impossible since Ella doesn't believe in the whole concept and Stigu knows nothing about it.

Esko, an engineer tired of his cheating wife's nagging, decides to disappear for good.