The Miss USA Pageant is a beauty contest that has been held annually since 1952 to select the United States entrant in the Miss Universe pageant. The Miss Universe Organization operates both pageants, as well as Miss Teen USA.

When Mira, a luckless young actress in New York, lands the most important role of her life for an audience of one – pretending to be the long-lost daughter of a terminally ill man – she learns how deeply fiction can unsettle the truth, as she is confronted by memories of her own disappeared father.

Four door-to-door salesmen struggle to get by while pursuing an analog profession in a digital world. They unwittingly begin selling propaganda for a cult, whose popularity sweeps the city, leaving the salesmen as the only people who can stop it.