“Hada committed suicide” – this WhatsApp sentence broke the hard news to some of her old school friends. Like all of them, she was 23 years old and although they had lost track of each other recently, they had been on the same basketball team since they were eight years old. Hada was the captain. Amid the emotional earthquake, her friends propose to pay tribute to her. The proposal is not received in the same way by everyone; each one has reasons for or against it. Among them, Sara is especially hurt because the last time she met Hada, she was in the audience, and she was performing a suicide on stage.

A reflection over marketing and communication through the life stories of real people on themes as music, technology, and relationships.