Miss Universe is an annual international beauty pageant that is run by the United States-based Miss Universe Organization. The contest is the largest pageant in the world in terms of live TV coverage, airing yearly in more than 190 countries worldwide to an audience of over 2.5 billion people. Along with Miss World, Miss International, and Miss Earth, Miss Universe is one of the Big Four international beauty pageants. The Miss Universe Organization and its brand, along with Miss USA and Miss Teen USA, are currently owned by the WME/IMG talent agency.

Doctor Purim, a famous neurosurgeon, is born into a rich and well-known family. His father is a famous professor of economics and his mother is a former famous actress. With his perfect family background, his father has designed his path since he was born. Purim was never given any choice to do what he really wanted. He decides to buy a house and moves out to live alone. Since then, he has his own little peaceful space with a secret hobby that no one knows about.

Phraphai is a skilled heart surgeon married to electrical engineer Din. The two have known each other since university and now have a three-year-old daughter named Namnile. Since becoming a doctor and mother, Phraphai has little left over for romance. Din is a romantic. He wants time with his wife, but Phraphai isn't able to give it. In a drunken state, he slips up and sleeps with Frame. To Frame, however, it wasn't a mistake. She wants more. She plans ways to make Din break things off with his wife, but Phraphai is clever. She finds out what took place and gives Din an ultimatum, only further igniting Frame's fire. From there, a full-on war of love kicks off.

Two hearts, three people, one story — filled with the fight to discover their true selves.

Yiam gives up his dream of becoming a doctor to pursue dark magic and seek revenge. Along the way, he meets Yiwha, a woman bound by a prophecy to bring tragedy to her family, and together they navigate a dangerous world shaped by fate, magic, and vengeance.

Choenkhwan has the same fate as Miss. Cinderella who had both an evil stepmother and jealous older sister waiting to snatch what rightfully belongs to her. She has to flee to Phaya Lo mountain to escape being duped into a marriage and set up for the murder of the groom. To ask for aid, she intends to run to wealthy landowner Chalebutr, the older brother of a friend who'd fallen for her before they'd ever met, but mistakenly meets another wealthy man, Khetkham, handsome and cool but rutheless. Choenkhwan's princess-like beauty reignites the flames of love and resentment between the two eternal enemies, Khetkham and Chalebutr.

Three singers with different styles try to win the heart of the week's single through their songs. A Cupid Team helps the guest single choose among the three.

A young and mischievous Cupid, Selena breaks a heavenly rule by secretly shooting the arrow of love. This act leads to a disastrous mistake where Poom falls in love with his best friend, Rak-Sit. Raksit is a compulsive cartoonist who happens to be the brother of Raksiya Poom’s lover. Therefore, Selena is forced to come to earth in order to fix the problem; although under the condition she could not use her special powers.