Pedro arrives at the coast and reunites with Maxi, whom he hasn't seen since childhood. Hoping to make his ex-girlfriend jealous, Maxi asks Pedro to pretend to be his boyfriend. Pedro agrees, amused, but fails to realize that this game could turn into reality.

A misguided American documentary crew working for an edgy media company travels to rural Argentina to profile a local musician, but their ineptitude leads them into the wrong small town. As they collaborate with locals to attempt to fabricate a viral trend, unexpected connections blossom, while a pervasive crisis looms unacknowledged in the background.