In the easy-going, sexually-liberated 1970's Tel Aviv, three young friends, struggling filmmaker Nati, his impressionable girlfriend Ossi and his geeky friend Mushon, move in together in a small apartment in Dizengoff Street number 99. By day, they work a boring desk office job but by night the city is their playground. Their overall goal is to make their way into the commercial movie making business, but harsh realities and romances often sidetrack them. Their fourth friend and Nati's older other girlfriend is aspiring musician, Miri.

Bathya is a former movie star who feels that her life is finally about to change. After years of frustration she was offered a part in a movie, but something happens in the morning of the audition, that forces her reexamine her priorities in life.

An eighty-year-old man's body is found with three stab wounds to the chest and a number tattooed along his forearm. Amnon, a police detective and second generation Holocaust survivor, is reluctantly assigned to the case. As the plot weaves between the past and present, their stories unfold.

The Schwartz Dinasty belong to a long tradition of Jewish rabbis. The grandfathers took their faith and turned it into deeds coming to the Land of Israel to start a new life and build a country. Where are their descendants and how are they doing in the Israel of today?