Chris Rubens was living the dream. As a professional skier, for years he travelled the globe in search of the best skiing, until an expedition to Greenland brought the reality of climate change and his impact into sharp focus. Forced to confront his footprint and values, he takes action, risking his career as an athlete to become an organic farmer in a quest to foster a stronger, more sustainable community and connection to the mountains.

Matchstick Productions – the powerhouse that brought you award-winning classics like CLAIM, THE WAY I SEE IT, and DAYS OF MY YOUTH – is proud to introduce the funniest, most action-packed ski movie of 2017: DROP EVERYTHING, presented by Under Armour. Following an artful, narrative-driven 2016 film release, the team at Matchstick took a decidedly more lighthearted approach that returns the focus to the featured athletes and world-class action. DROP EVERYTHING features the world’s preeminent freeskiers along with quick-hitting comedy, stunning locations, a potent soundtrack, and stellar cinematography. DROP EVERYTHING is an unexpected, fun-filled adventure through the world of freeskiing – join Matchstick Productions for the ride along with Mark Abma, Markus Eder, Eric Hjorleifson, Michelle Parker, Sammy Carlson, Cody Townsend, Elyse Saugstad, Tanner Rainville, Chris Rubens, Aaron Blunck, Sander Hadley, Connery Lundin, and more!

The only thing greater that this group of skier's desire to claim a first ski descent on Greenland's second highest peak is the size of their carbon footprint to get there. Loaded with guilt, they decide to bring along renowned glaciologist, Alun Hubbard, who's hypothesis, if proven, could rewrite popular projections of global sea-level rise. However, the entire expedition is put in question when they arrive in Greenland and discover their objective is beyond the range of all available aircraft.

"The Hypocrite" delves into a critical discourse that is resonating with individuals across various spheres. In the context of climate advocacy, the film examines the inherent contradiction between personal actions and systemic efforts. The story is masterfully woven through the perspective of a professional skier, confronting the complex interplay between advocating for change and relying on fossil fuels for athletic pursuits. The film aspires to foster unity and collaboration within the outdoor community, transcending perceived hypocrisy and feelings of not fitting in. It aims to dismantle the culture of individual blame and guilt, focusing instead on the systemic shifts required to pave the way for a sustainable future. By erasing the boundaries that label individuals as hypocrites, the narrative invites viewers to recognize the urgent need for collective action and change.

From the Blank Collective comes a journey through a bioregion of volcanoes, watersheds and relentless coastal storms. This land is as diverse as its people, who hold a unifying identity of fun-seeking exploration. Tales from Cascadia follows the adventures, misadventures and relentless heckling of the Blank crew; featuring some of the industries most dynamic and entertaining athletes. Six tales that evoke a higher perspective, a road less traveled, a never-ending winter frozen in time. It was an amazing year to ski the home mountains, one where everyone chalked up a story or two... These are our tales from Cascadia.

The time has come for a ski film that stands for something. Join us as we unite spectacular cinematography with creative cinematic language to fuse our passion for skiing with our potential to help the environment. In bringing the planet to life and drawing parallels between our daily existence, we find common ground between the global situation and the real individual. Epic natural cinematography, ground breaking skiing from Chile to Greenland, and an environmental engagement that creates an accessible identification point for the viewer, leaving them with an inspiring new perspective.

After worldwide acclaim from his viral ‘Line Of The Year’, professional skier Cody Townsend seeks out another ultimate line, this time deep in the remote Boundary Range of Canada. As Cody and his crew face terrifying conditions amongst Canadas’ biggest glaciers, intense raw reactions reveal how personal this ski adventure becomes for everyone. Each team member internally struggles with risk vs reward in their ultimate pursuit of the steepest and best line of their lives. Also shot in Revelstoke and Bella Coola, BC and featuring Elyse Saugstad, Chris Rubens and Dave Treadway.

Shot-for-shot this film features the best skiing ever shown in one movie. Sit back and live vicariously through the life of Eric Hjorleifson.

The Innovator escorts the viewer through the backcountry of Banff National Park to experience stepping into the unknown—told from the point of view of local wheelchair athlete, innovator and backcountry enthusiast Christian Bagg, but also Chris Rubens and Eric ‘Hoji’ Hjorleifson in parallel. We join Christian on his journey to overcome his challenges and achieve his dream of Nordic skiing in the backcountry, joined by his mates Chris and Hoji. The Innovator shows how adventure can push our limits, test our resolve and plot our own ‘unknown’.

Bring on winter with Warren Miller! From big mountain lines and race gates to urban ski hills and unexpected destinations, come along as we carve turns and find our crew—from California, Colorado, and New Hampshire to Austria, British Columbia, Finland, and Scotland. Drop in with Olympians, urban riders, and local legends on the big screen this fall, including Daron Rahlves, Britta Winans, Judd Henkes, Sarka Panacochova, Breezy Johnson, Chris Rubens, Juho Kilkki, and more. Warren Miller’s SNO-CIETY is a celebration of the spirit of winter—wherever you ride and however you connect to the snow and the community around it. Get in on the party at a theater near you this fall—tickets are on sale now at warrenmiller.com.

Filmed by award winning Sherpas Cinema, The Character enables the viewer to examine how your surroundings can shape character. Talented local skier Eric ‘Hoji’ Hjorleifson guides us through the dramatic landscapes of Lake Louise, and recounts how scenery and environment shape your life and character.