An average, everyday person finds themselves selected for a reality TV show with a large prize at stake. Little do they know they're the only contestant: all the other "competitors" are actors and the whole show is just a set up to test how they react to different scenarios and moral dilemmas.

At popular South Beach University, filthy rich super-snob Victoria English is the absolute queen of leading Greek student club, Sigma Sigma. In order to achieve her crowning ambition, winning FHM Magazine's annual best sorority, she must recruit atypical 'Sigmies' to fulfill the diversity criteria. Ambitious sycophant pledge Kristen Haas helps her attract 'losers' (too poor, ugly, unfashionable), who are cruelly put through excruciating hazing, without intent to actually enroll them. Gloria, the brightest and most assertive pledge, wins the heart of Derek 'baby Dick', Victoria's ideal, yet constantly abused boyfriend, whose bitch-addiction is cured by this alternative lover. Together they lead the revolt of the not-even-nerds.

After graduating from high school, lovable geek Walter receives a cell phone as a gift which could solve all of his problems. It comes with a personal genie that could control anyone, including Walter's overprotective parents, his pesky brother, and sexy neighbors. With such incredible powers at his disposal, Walter sets out to make his wildest dreams come true.