
Rick "Jim" Cassidy and Bob Mizer, one of the founders, and head, of the Athletic Model Guild, profile the A.M.G., its history, and how it operates. The purpose of the A.M.G. is to prepare (mostly gay) young men who meet its specifications for careers in modeling and showing themselves off as "gay-boy beefcake" (the male gay equivalent of young female models as "cheesecake"). Questions arise as to where these young men come from, how they are recruited, what it is like to work for A.M.G., and if all the young men who apply and are accepted are, indeed, gay.
Directed by Tom DeSimone, Mark Aaron, Inside A.M.G. leans on a strong ensemble — Rick Cassidy, Bob Mizer — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about documentary titles of 1970.
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Marlon Riggs, with assistance from other gay Black men, especially poet Essex Hemphill, celebrates Black men loving Black men as a revolutionary act. The film intercuts footage of Hemphill reciting his poetry, Riggs telling the story of his growing up, scenes of men in social intercourse and dance, and various comic riffs, including a visit to the "Institute of Snap!thology," where men take lessons in how to snap their fingers: the sling snap, the point snap, the diva snap.
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