A look at the 1950s muscle men's magazines and the representative industry which were popular supposedly as health and fitness magazines, but were in reality primarily being purchased by the still-underground homosexual community. Chief among the purveyors of this literature was Bob Mizer, who maintained a magazine and developed sexually inexplicit men's films for over 40 years. Aided by his mother, the two maintained a stable of not so innocent studs.

Tom of Finland is one of the gay world's few authentic icons. His drawings have had an enormous influence on gay identity. Tom's ultimate leather men are known and seen everywhere. They are symbols of gay pride and friendship. The documentary includes some titillating 'enactments' inspired by Tom's art work.

Rick "Jim" Cassidy and Bob Mizer, one of the founders, and head, of the Athletic Model Guild, profile the A.M.G., its history, and how it operates. The purpose of the A.M.G. is to prepare (mostly gay) young men who meet its specifications for careers in modeling and showing themselves off as "gay-boy beefcake" (the male gay equivalent of young female models as "cheesecake"). Questions arise as to where these young men come from, how they are recruited, what it is like to work for A.M.G., and if all the young men who apply and are accepted are, indeed, gay.

The Athletic Model Guild (AMG) was the patriarch of "physique" photographers. In a half-century of photographing nude young men, AMG's Bob Mizer produced thousands of charming, surprisingly moralistic movies. Join us in taking a look back at this bygone era of innocent sexuality.