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The CMG Spring Festival Gala (formerly known as the CCTV New Year's Gala; commonly abbreviated in Chinese as Chunwan or 春晚) is a Chinese New Year special gala produced by China Media Group (CMG). The Gala is a live variety show featuring music, dance, and comedy performances alongside official messaging, held annually on Chinese New Year's Eve since it was first aired in February 1983. It was recognized by Guinness World Records as the most watched national network TV broadcast in 2012 and is widely recognized as the world's most watched television program.
Directed by —, CMG Spring Festival Gala leans on a strong ensemble — Lóng Yáng, Sa Beining, Fanshu Ma — to carry a story that balances spectacle with character.
The series landed with audiences for its craft and performances, and remains one of the most talked-about reality titles of 1983.
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