The CMG Spring Festival Gala (formerly known as the CCTV New Year's Gala; commonly abbreviated in Chinese as Chunwan or 春晚) is a Chinese New Year special gala produced by China Media Group (CMG). The Gala is a live variety show featuring music, dance, and comedy performances alongside official messaging, held annually on Chinese New Year's Eve since it was first aired in February 1983. It was recognized by Guinness World Records as the most watched national network TV broadcast in 2012 and is widely recognized as the world's most watched television program.

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Starting from the perspectives of beautiful scenery, food, culture, and life, the show uses reality shows to explore the scenery of various places, experience local intangible cultural heritage projects, and feel the local customs and practices. Each episode has a theme for each place, using unique city symbols to fully display the cultural charm of each place to the audience, and firmly establish the foundation of "going there in this lifetime". At the end of each trip, the guests will record what they have seen and heard in handwritten travel notes, and use 12 travel notes to connect the theme of the entire season to tell a complete travel and cultural story.

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"The 2026 CCTV Spring Festival Gala" is a variety show produced and broadcast by China Media Group. It features four sub-venues in Harbin, Heilongjiang; Yiwu, Zhejiang; Hefei, Anhui; and Yibin, Sichuan. The main venue in Beijing is hosted by Ren Luyu, Sa Beining, Nigmat, Long Yang, Ma Fanshu, and Liu Xinyue. The Harbin sub-venue is co-hosted by Yang Fan and Jiang Duo, the Yiwu sub-venue by Guo Ruotian and He Chuan, the Hefei sub-venue by Zhu Xun and Bai Yu, and the Yibin sub-venue by Zhang Tao and Wang Chuhan.

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